Direct Mail & Marketing
An Industry marked by fierce competition and rapid change, Direct Mail & Marketing firms must always be on the front foot when it comes to client service, speed and efficiency.
With over 18 years’ experience, ASA has provided comprehensive staffing solutions for direct mail and marketing organisations such as Fuji Xerox, ABNote, PLACARD, BlueStar, IVE – allowing them to deliver best practice client service in an industry where many alternative choices exist.
We were pioneers in the mailing industry staffing, building our reputation via our industry knowledge and performance in this field. We are still leading the industry as the number one staffing provider.
Frequently Asked Questions
What is direct mail?
Direct mail is a type of marketing that involves using a mail service to deliver marketing and sales collateral directly to consumers. It might involve sending targeted messages to local homes and businesses, or it could also be a broader canvass of the area surrounding your business.
What is an example of direct mail?
Direct mail involves sending out brochures, newsletters, catalogues, or any other printed media that spreads awareness of your products and services. Depending on the product or service that you provide, it could even involve sending out free samples or coupons that encourage potential customers to seek out your business.
What are the advantages of direct mail?
Direct mail holds a host of advantages over other forms of advertising. It can be made to be highly targeted, with marketing collateral reaching the homes and offices of those you choose. It can be readily individualised. It is readily measurable, based on the interest you receive off the back of sent collateral. And can be undertaken at a frequency that makes sense to your business.
What is a mailing house?
A mailing house is a business that can arrange large scale distribution of physical marketing collateral. They are absolutely crucial to the success of any medium to large scale direct mail effort and can handle everything from the printing to the sending of marketing collateral for your business.
Does direct mail still work?
There’s a tendency among new businesses to see direct mail as somewhat outdated. But that couldn’t be further from the truth! Direct mail is still very much an effective way to speak to your customers and generate new business. Whether it’s part of a multi-channel marketing effort, or a stand-alone strategy, direct mail is a tangible and targeted way to capture your audience’s attention.
How often should you send direct mail?
The question of how often you should send direct mail is going to depend on the sorts of products and services you offer. There’s a fine balance between staying front-of-mind and getting tuned out. For some businesses, regular intervals of three to four weeks can give you the information you need to make adjustments and generate interest in your business.
What is a good ROI for direct mail?
Direct mail sees a strong ROI when compared to other advertising mediums. There are a couple reasons for this. But when it comes to figuring out what you can expect from your direct mail campaign, it’s important to consider how targeted your message is, and whether it’s part of a larger multi-channel campaign.